Insights for restaurants
Practical guides for restaurants and cafés: being found on Google, Maps and AI assistants, filling more tables, raising spend per guest and running a smoother service.
18 articles, grouped by the six pillars. Also see: Hotels · Attractions · All insights
Visibility
Pillar 1 of 6. What visibility means and where to start →
Do You Manage Online Reviews, or Just Hope for the Best?
Managing reviews means having a simple routine instead of hoping for the best.
How Active Are You on Social Media, and Does It Actually Bring You Guests?
Social media brings guests only when your posts make people want to visit and make it easy to book.
How Easy Is It for New Guests to Find Your Restaurant Online?
New guests can find your restaurant easily only if your details are complete, correct and the same everywhere they look.
Intelligence
Pillar 2 of 6. What intelligence means and where to start →
Do You Analyze Restaurant Competitors and Market Trends?
Analyzing competitors and trends means looking regularly and calmly at what nearby restaurants offer and how guest habits are changing.
Do You Track Customer Data and Behavior, or Just Collect It?
Collecting customer data means storing names, emails and receipts.
Do You Know Your Most Profitable Menu Items?
Your most profitable menu items are the dishes that combine a good profit per plate with strong sales.
Seamlessness
Pillar 3 of 6. What seamlessness means and where to start →
How Easy Is It for Guests to Access Your Restaurant Menu?
Guests can access your menu easily when it is one click away from your website and Google listing, loads fast on a phone, and is written as real text, not only as a photo or a heavy PDF.
How Easy Is It to Book a Table at Your Restaurant?
Booking a table should take less than a minute, on any phone, at any time of day.
How Smoothly Do Your Front-of-House and Kitchen Teams Work Together During Service?
Front-of-house and kitchen teams work smoothly when they share the same information at the same time and follow clear, simple routines.
Immersion
Pillar 4 of 6. What immersion means and where to start →
Do You Personalize Guest Experiences?
Yes, every restaurant should personalize, and it does not need expensive software.
Do You Engage Guests Beyond Food (Events, Themes, Culture)?
You engage guests beyond food when your restaurant offers a reason to visit that is not only the menu.
How Unique Is Your Dining Experience Compared to Competitors?
Your dining experience is unique when a guest can explain, in one sentence, why they should eat with you and not next door.
Transactions
Pillar 5 of 6. What transactions means and where to start →
How Smooth Is the Payment and Checkout Process in Your Restaurant?
Your payment process is smooth when guests can ask for the bill, pay the way they prefer and leave within a few minutes, without waiting or confusion.
Do You Run Promotions or Loyalty Programs?
Yes, most restaurants benefit from a simple loyalty program and a few well-planned promotions.
Do You Upsell or Cross-Sell Effectively in Your Restaurant?
You upsell effectively when guests leave happier and spend a little more, without feeling pushed.
Automations
Pillar 6 of 6. What automations means and where to start →
Do Your Systems (POS, Reservations, CRM) Connect?
Your systems connect when information entered in one place appears in the others without anyone typing it twice.
Do You Automate Staff Scheduling or Stock Management?
You should automate staff scheduling and stock management as soon as spreadsheets and paper lists start costing you hours each week.
Do You Automate Customer Communication?
Yes, most restaurants should automate routine guest messages.
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