Top Digital & AI Tools for Hospitality
Curated by Paulo Calisto, creator of the VISITA™ Method
Digital transformation in hospitality doesn’t have to be overwhelming.
I’ve personally curated this list of trusted AI and digital tools that help hotels, restaurants, and tourist attractions attract more guests, simplify operations, and improve profitability.
Each recommendation connects with one of the six pillars of the V.I.S.I.T.A.™ Method — Visibility, Intelligence, Seamlessness, Immersion, Transactions, and Automation — so you can focus on what really matters: delivering memorable guest experiences.
V- Visibility Tools
Get discovered. Build awareness. Drive traffic.
Surfer SEO
What It Does – Helps you optimize website content for Google with real-time keyword and content scoring.
Ideal For – Hotels, attractions, restaurants building blog visibility.
Later
What It Does – Schedule and analyze social posts to boost consistency and engagement.
Ideal For – Social media marketing teams.
Reputation.com
What It Does – Centralized review management platform for monitoring feedback and improving ratings.
Ideal For – Multi-location hospitality brands.
I – Intelligence Tools
Make smarter decisions with data.
Lighthouse Intelligence
What It Does – Benchmark prices, monitor parity, and track demand across competitors.
Ideal For – Hotels and resorts.
Hotjar
What It Does – Understand user behavior with heatmaps and recordings.
Ideal For – Attraction or restaurant websites.
Tableau
What It Does – Visualize performance data and build custom dashboards for management.
Ideal For – Groups with multiple venues.
S – Seamlessness Tools
Remove friction across the guest journey.
HiJiffy
What It Does – AI-powered chatbots that handle reservations, FAQs, and guest communication.
Ideal For – Hotels and attractions.
Tiqets
What It Does – Simplifies online ticketing and integration with major OTAs.
Ideal For – Attractions and experiences.
GloriaFood
What It Does – Streamlines restaurant online orders and reservations.
Ideal For – Restaurants.
I – Immersion Tools
Create unforgettable, personalized experiences.
Smartify
What It Does – Offers AR-guided experiences for museums and attractions.
Ideal For – Cultural and heritage sites.
HeyGen
What It Does – AI video translator that converts staff or guide videos into multiple languages with lip-sync accuracy — great for welcome screens or virtual hosts.
Ideal For – Hotels and international attractions.
Tourmkr
What It Does – A simpler virtual tour platform that turns panoramic photos into clickable, immersive tours.
Ideal For – Smaller hotels, restaurants, or galleries.
T – Transactions Tools
Boost upsells, cross-sells, and conversions.
UpsellGuru
What It Does – Suggests upgrades and extras before check-in.
Ideal For – Hotels and resorts.
PriceLabs
What It Does – AI-driven dynamic pricing platform that automatically adjusts rates based on demand, occupancy, events, and seasonality.
Ideal For – Hotels, short-term rentals, serviced apartments.
WooCommerce
What It Does – Sell vouchers, gift cards, and experiences directly online.
Ideal For – Restaurants and attractions.
A – Automation Tools
Save time. Cut costs. Operate smarter.
Make
What It Does – Automate tasks between CRMs, email tools, and booking systems.
Ideal For – All hospitality types.
Clock PMS+
What It Does – Automates daily hotel operations, invoicing, and housekeeping.
Ideal For – Hotels.
ChatGPT Teams / Custom GPTs
What It Does – Create internal assistants for reporting, planning, and content.
Ideal For – Marketing and operations teams.
Want to know which tools your business needs most right now?
🎯 Take the free VISITA™ Diagnostic to discover your strengths and blind spots — and get tailored suggestions to boost bookings, cut costs, and delight guests.