Welcome!
Created by Paulo Calisto, a hospitality digital transformation expert, this simple 6-pillar system helps hotels, restaurants, and attractions unlock AI and digital tools to:
Visibility + Intelligence → attract more guests
Transactions + Immersion → boost revenue
Seamlessness + Automations → cut costs
Six pillars. Three outcomes. One clear path to hospitality growth.
For Restaurants
Struggling to Fill Tables and Protect Margins?
Most restaurants lose revenue every day without realizing it:
– Too dependent on OTAs and delivery apps.
– Rising staff and ingredient costs eating into profits.
– Missed upsell opportunities during reservations and in-house dining.
» Take the free VISITA™ Restaurant Diagnostic to discover where you’re leaking revenue — and get instant, tailored tips to fix it.
Your score could be the difference between surviving and thriving.
For Hotels
Struggling to Boost Occupancy and Reduce OTA Commissions?
Most hotels leave money on the table every day without realizing it:
– Over-reliance on OTAs eating away at margins.
– Empty rooms during off-peak periods.
– Missed upselling opportunities with upgrades, F&B, or spa packages.
» Take the free VISITA™ Hotel Diagnostic to uncover where your revenue is leaking — and get tailored, instant tips to fix it.
Your score could be the difference between low occupancy and a thriving, profitable hotel.
For Tourist Attractions
Struggling to Attract Visitors and Maximize Revenue per Guest?
Most attractions lose visitors and revenue daily without noticing:
– Depending too heavily on third-party resellers and tour operators.
– Long queues and friction in ticketing hurting guest satisfaction.
– Missed opportunities to upsell extras like guided tours, photos, or F&B.
» Take the free VISITA™ Attraction Diagnostic to discover where you’re underperforming — and get instant, practical tips to boost both attendance and revenue.
Your score could be the difference between just surviving and becoming a must-visit destination.
The 6 Pillars
V. Visibility
Get discovered by using AI and data to boost visibility through SEO, smart ad targeting, and an engaging presence across social and booking platforms.
I. Intelligence
Make smarter decisions by using data and AI tools to understand guest behavior, forecast demand, and benchmark performance across channels.
S. Seamlessness
Ensure a smooth guest journey by removing friction with AI chatbots, smart ticketing, contactless, and mobile-friendly reservations from booking to post-visit.
I. Immersion
Create unforgettable experiences by using AI to personalize itineraries, enhance engagement with AR/VR, and support guests through smart signage and multilingual tools.
T. Transactions
Increase revenue per guest with AI-powered cross-sells, dynamic packages, and personalized offers that optimize the booking journey and boost conversions.
A. Automations
Operate smarter by automating internal processes like CRM updates, staff scheduling, and system integrations to reduce costs and improve efficiency.
The V.I.S.I.T.A.™ Method was born from real-world practice – not theory. While I now apply it full-time at Macau Tower, I continue to study, document, and share new lessons, tools, and successes that can help move the hospitality industry forward.
You can learn more and follow my journey through my LinkedIn Newsletter, where I share practical strategies for modern hospitality growth.
Get the VISITA™ Starter Guide
Get the VISITA™ Starter Guide
A practical, 50+ page guide packed with strategies, examples, and worksheets to apply the VISITA™ Method in your hospitality business.
Start turning AI into action today.
Already helping hospitality leaders in Europe, Asia, and the Americas.
About Paulo Calisto — Creator of the V.I.S.I.T.A.™ Method
I’m Paulo Calisto, creator of the V.I.S.I.T.A.™ Method — a practical 6-pillar system that helps hotels, restaurants, and attractions unlock the full potential of AI and digital tools.
With over a decade at the crossroads of hospitality and technology, including leading digital transformation at Macau Tower, my focus has always been clear:
– Help hospitality businesses attract more guests, boost revenue, and cut costs — without losing the human touch.
Today, I share what I’ve learned through guides, diagnostics, and training so that leaders across the industry — from independent restaurants to global attractions — can confidently step into the digital era.
» My mission: make AI innovation practical, actionable, and profitable for hospitality.