Do You Automate Visitor Communications in Your Attraction?
Most attractions communicate only when necessary.
Ticket confirmation.
Basic information.
Maybe a reminder.
But visitor communication should not stop at the transaction.
It should guide the entire journey.
Before, during, and after the visit.
Automation is what makes that possible.
Not more messages. Better timing.
Let’s break it down step by step.
Step 1: Map the Visitor Communication Journey
Think beyond the ticket purchase.
Key moments include:
– After booking
– Before arrival
– During the visit
– After the visit
👉 Action: Write down every moment where a message could add value.
👉 Pro tip: If you only communicate once, you’re missing most of the journey.
Step 2: Automate Pre-Visit Guidance
Visitors often arrive unprepared.
👉 Action: Send automated messages that include:
– Opening hours
– How to get there
– What to expect
– Suggested routes or highlights
👉 Pro tip: A prepared visitor has a better experience and spends more.
Step 3: Use Timing to Increase Engagement and Spend
Automation is not just information. It is influence.
👉 Action: Trigger messages at key moments:
– Before arrival → upgrades or bundles
– During visit → key highlights or offers
– After visit → retail, photos, or return incentives
👉 Pro tip: A good message at the wrong time is a missed opportunity.
Step 4: Automate Post-Visit Follow-Up
Most attractions stop communicating after the exit.
This is a missed opportunity.
👉 Action: Set up:
– Review requests
– Thank-you messages
– Return visit incentives
👉 Pro tip: Post-visit communication drives both reputation and repeat visits.
Step 5: Start Simple and Expand Gradually
You don’t need a complex system from day one.
👉 Action: Start with:
– Booking confirmation
– One pre-visit message
– One post-visit message
Then expand to:
– Upsell campaigns
– Segmented communication
– Full lifecycle automation
👉 Pro tip: Automation scales what already works. Start with value, not volume.
Final Thoughts
Automation is not about sending more messages.
It is about being present at the right moments.
When done correctly:
– Visitors feel guided
– Experiences improve
– Revenue opportunities increase
– Workload decreases
⚙️ Signature Mantra: Right message. Right moment. No friction.
If your Automations score in the VISITA™ Diagnostic was low, start small.
Automate one message before the visit and one after.
👉 Take the Attraction Diagnostic below and see how your attraction performs across all six VISITA™ pillars. From Visibility to Automation.
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